Creative Director · Florence · 2007 – 2009

Ferragamo

Creative Director of Ferragamo Women from 2007 to 2009, Cristina led the complete creative direction of the house's women's universe — from ready-to-wear, footwear, bags and accessories to licensed categories and overall image. Building on Ferragamo's historic authority in shoes and leather goods, she developed a fully articulated women's identity, translating the house's codes of craftsmanship, sensuality and Italian refinement into a coherent and contemporary fashion world.